Case Studies

Client: The O2 / AEG
Event: Street campaign for launch of the O2
Date: June/July 2007
Location: Two mobile units and one kiosk in The O2, London
Participants: 500,000

Inition's MagicSymbol technology is being used in its largest roll-out to date, to promote the launch of London's newest and most hi-tech entertainment venue in Greenwich: The O2.

Mobile car-mounted units are visiting busy stations, squares and markets around London for a 5 week period during The O2's launch in June/July 2007. Each of the 500,000 MagicSymbol cards are prize-winning. A third kiosk unit inside The O2 allows participants to redeem their card for a prize voucher. Prizes include 2 for 1 meals, free drinks and cinema, concert and sports event tickets at The O2.

 

 

 

 

 

 

Client: Olympus / Keymed
Event: Medical tradeshows
Date: Throughout 2007
Location: Across USA
Participants: >15,000

Keymed deployed MagicSymbol as a stand attractor during a series of exhibitions across the US. MagicSymbol was run as a competition, with each card a prize-winner. The top prizes were Olympus digital cameras.

Client: Samsung
Event: Winter Olympic Torch Relay
Date: Jan 2006
Location: Italy
Press release: Samsung_MagicSymbol.pdf
Participants: > 100,000

Presented for Samsung at the Turin Winter Olympics Torch Relay 2006, MagicSymbol™ provides a unique competition experience. Samsung handed out thousands of promotional flyers containing a 'magic' symbol printed on the reverse, inviting recipients to Samsung's sponsorship arena to find out if they had won a prize.

Players showed their cards to a camera mounted alongside an ordinary plasma screen, and and on their card appeared a 3D image of an Olympic competitor or a cool bit of Samsung kit. Move and spin the card around, and the animated model stayed magically glued to the surface. If you found yourself looking at a Samsung phone, or a ski jacket, that's what you'd won. It doesn't get more simple or effective, and proved a major crowd puller.

 

 

 

Other case studies:

 

MagicSymbol Animated Characters

 

 

 

 

Magic Symbol and MagicSymbol are trademarks of Inition Ltd.

 

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July 2007: MagicSymbol technology promotes opening of The O2, Greenwich. More info.

July 2006: MagicSymbol a success for Olympus in USA at string of exhibitions. More info


Feb 2006: Magic Symbol pulls the crowds in Italy for Samsung's Sponsorship of the 2006 Winter Olympics. More info