Augmented Reality from Inition

What is MagicSymbol?

MagicSymbol is a versatile interactive technology developed by Inition Ltd, London.

The easiest way to understand what MagicSymbol is all about is by watching the video below. Please note - video may take a while to appear:

Download a copy of our 2008 demo reel here (right click: 'Save target as...') File size 24MB.
Download a copy of our animated and video characters video here (right click: 'Save target as...') File size 18MB.
Download a copy of our competitions applications video here (right click: 'Save target as...') File size 4.5MB.

MagicSymbol Components

MagicSymbol Features

MagicSymbol is customisable to work with any 3D model
Clients can supply their own 3D Models / animation or commission Inition to produce them
Display animated models (see demo video)
Display videos embedded in models (available soon)
Show multiple models superimposed onto different MagicSymbols simultaneously
Recognise a large number of different MagicSymbols
MagicSymbols can be printed on any flat, non-reflective surface - e.g. flyer, beer mat, product packaging, name tag, leaflet, ticket, building...
MagicSymbols can be printed any size, from business card up to several metres across.
System uses any standard display (projection, LCD/Plasma, LED) and standard camera and PC.
Software is licensed from Inition for duration of event or installation.

MagicSymbol Applications

Competition / reveal in retail environments
Attractor on exhibition stands
Hi-tech info displays for museums / showrooms
Attractor in window displays
Applications only limited by your imagination...

Magic Symbol and MagicSymbol are trademarks of Inition Ltd.

London: 79 Leonard Street, London EC2A 4QS, UK - Tel +44 (0)20 7613 5004 - magicsymbol@inition.co.uk
Melbourne: 104 Maribyrnong Street, Footscray, Melbourne, 3011, Victoria, Australia.
Tel: +61 (0)3 9687 8638 Email: inition@inition.com.au

The O2: MagicSymbol technology promotes opening of The O2, Greenwich. More info.

Olympus:MagicSymbol a success for Olympus in USA at string of exhibitions. More info

Samsung: Magic Symbol pulls the crowds in Italy for Samsung's Sponsorship of the 2006 Winter Olympics. More info